University of Lincoln

Colour & Structure

An exploration of colour and structure as used in the interface design of dominant video sharing platforms such as YouTube.

This dissertation investigates how colour and structure work together within the interface design of dominant video-sharing platforms, with YouTube as a central point of reference. It considers how palettes, contrast, hierarchy, spacing and recurring layout patterns organise information and guide users through content-rich digital environments.

The research explores how these visual decisions contribute to platform identity and influence the way interfaces feel, communicate and direct attention. By examining the relationship between visual language and user experience, the dissertation considers how familiar interface conventions can make complex systems easier to navigate while also shaping expectations around what users notice, understand and do next.