Midnight Peel

Design a unique snack product and brand experience tailored for a specific social setting, with a focus on visual identity, flavour pairing, and user engagement.

Midnight Peel is a sophisticated bar snack made from caramelized orange peel, designed to complement alcoholic drinks like whiskey and rum. The branding and product concept target nightlife lovers looking for a more refined alternative to typical bar snacks.

With a bold yet elegant aesthetic, the packaging and identity reflect the snack’s balance of sweet and bitter notes. Through texture, flavour, and visual appeal, Midnight Peel offers an elevated snacking experience that enhances the drink, not just accompanies it.

This project was developed in response to a JDO Raw brief as part of a university assignment.