MTV CTRL

Create a TV ident in response to current cultural trends and digital behaviours among Gen Z audiences.

MTV CTRL is a sub-channel concept created to reflect the fast-paced, chaotic, and hyper-digital world of Gen Z music culture. Designed for an audience raised on TikTok, glitch aesthetics, and internet-native content, the ident embraces motion-heavy visuals, kinetic typography, and experimental sound design.

The result is a bold, glitchy, and immersive sequence that repositions MTV for the digital age - one where content is fragmented, fluid, and always evolving. The motion identity captures the spirit of disruption, using layered textures and abrupt transitions to embody how Gen Z experiences music today.

This project was developed in response to an E4 Estings brief as part of a university assignment.