Swipe Up!

Create a graphic design campaign that raises awareness about visual manipulation strategies used in social media.

Swipe Up is a bold, educational campaign that exposes the psychological and visual tactics behind social media manipulation. Through poster and social media graphics, the campaign highlights how color, typography, and composition are used to trigger attention, urgency, and emotional response.

Using annotated visuals and a cohesive design system, the campaign empowers users to recognize these tactics and engage more critically with social content.

This project was developed in response to a Roulette brief as part of a university assignment.